Graphic Designer

Marketing · -, Utah
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Graphic Designer

About Kadince

Kadince (pronounced cadence) is a fully remote software company founded in 2013. In a nutshell, we build tools to help financial institutions track and manage the good they do in their communities.

Kadince has been profitable for several years (we’re fans of making more than we spend). We’re bootstrapped, which means we don’t have investors. So our owners answer to no one. And they aren’t just giving us commands from their vacation homes waiting to cash their next check. They’re fellow team members in the trenches with us. 

Why We’re Hiring

There are around 10,000 financial institutions in the US. At Kadince, we’re working to help as many of them as possible better manage and track their community involvement efforts and make a greater impact in their communities. We’ve only scratched the surface.

In the past year and a half we’ve been building our marketing team from the ground up. We have a long history of successful deliverables (Kadince was founded by a couple of marketing professionals after all). Our branding is strong and consistent. Our team is creative and dedicated. However, we need someone to take care of all our design needs.

Who We Want to Hire

We’re looking for a designer who is passionate about every pixel (sounds obvious…but you’d be surprised). Someone who walks down the streets and notices when a poster doesn’t have consistent or too tight of margins. We need someone who understands how to build and maintain a brand from a design perspective. Someone who dreams in RGB, CMYK, PMS, and hex color codes (okay, maybe that’s a little extreme).

You are an expert within the Adobe Suite (i.e., Indesign, Illustrator, and Photoshop). You don’t have to love Canva, but if you do, you’ll get on our Content Manager’s good side. Although you might get on our CMO’s not-so-good side (we walk a fine line here in this regard). 

While you’ll have a chance to get your hands dirty with other aspects of our marketing projects, you’ll mainly be in charge of designing lead magnets, social post images, mailers, flyers, the website, and more. You’ll work closely with our Content Manager/writer/bug-Jared-to-review-her-stuff-er to ensure that our copy and design work together to build our brand. 

Our vision, mission, and core values should resonate with you. That’ll be crucial to your success and happiness if you join the Kadince team.

Our Vision and Mission

Our vision and mission aren’t something we hung on the office wall and forgot about. Seriously, we don’t have an office, let alone a wall to hang them on. But our vision, mission, and core values sit on the desks of each of our team members. And we discuss them regularly in our meetings. Your goals (KPIs) will be developed to ensure you’re working to help us achieve our vision and mission.

Our vision and mission are what get us up each morning. They, in addition to our core values, help us make decisions. 

Vision - Setting the standard for operating a great software company.

We’re big fans of author Jim Collins and his best-selling book, Good to Great (bonus points if you’ve read it). While there are lots of good software companies out there, we want to be one of the great ones.

The first word of our vision is also significant. To go “high school English class” on you, the present participle “setting” illustrates that we’re not looking to set the standard and then be done, but that the standard is always moving and we’re always chasing it. We continually stop to recognize the awesome things we’ve done and then look for ways to do them even better. 

Mission - Building the best community involvement software for financial institutions™.

As Jim Collins taught in his Hedgehog Concept (told you we think he’s great—pun intended), great companies need to determine what they can be the best at in the world and focus on that. There are so many things we could solve as a software company, but we’ve found what we think we can be the best in the world at and we stick to it every day. 

Our Core Values

Our core values remind us who we are. They also guide us in the decisions we make. They’re listed in order of importance. If we have a question when making a decision about people, for example, we look to the core value above it to make our decision. 

  1. Integrity - We’re honest with ourselves and others.
  2. People - We understand that people are the foundation of Kadince and we act accordingly.
  3. Care - We love what we do and do it consistently and intentionally to the best of our abilities.
  4. Remarkability - We provide remarkable experiences to all who come into contact with Kadince.
  5. Growth - We accept yesterday and improve today.

What a Day in the Life of a Graphic Designer Looks Like

At the beginning of your day, you check Asana to see what needs to be done and where you should spend your time. You have a lead magnet to design, some images, and a marketing mailer. 

You spend your morning designing a lead magnet that will go on our website. You make sure everything is on brand, eye-catching, and easy to scan. As you add the text to your sweet design, you scan the copy for mistakes. Even though you don’t find any, your team thanks you for double-checking. 

After passing the lead magnet on to your team for review, you work on some images needed for a LinkedIn post. It doesn’t take long, but you’re glad to have these smaller projects to break up your day.

For lunch, you decide to pack a sandwich and take your dog to the park. He runs around and gets all his energy out so you don’t have to worry about entertaining him for the rest of the day. Or, if you’re more of a cat person, you pat your cat on the head and head out for a quick run.

Back at your desk (or beach, or coffee shop, or wherever you are), you have a quick meeting with your team to discuss some changes to the lead magnet. You make a couple of tweaks and send it over to Jaidyn to publish with her blog article. She thanks you for being a much faster designer than the last one they had…

Now you take some time to read a few articles online about good design principles and how to make sure your brand stays consistent. You watch some educational videos and take notes so you can implement these new ideas into your designs. 

After grabbing a snack, you start designing a conference flyer that is bound to turn heads and get some great leads. (Your designs tend to do that, although you don’t like to toot your own horn.)

Once you have a nice draft of that conference flyer, you take care of a few smaller tasks and check in with your team. Nobody has any urgent design requests, so you close your laptop and your office door. 

When and Where You’d Work and What You’d Work On

Kadince is a principle-based company, which means we focus on principles, not policies. Since we’re a fully remote company, you’ll speak with your leader to determine when and where you’ll work. You’ll also work with your leader each week, month, quarter, and year to determine your goals (your KPIs or key performance indicators) and what you’ll work on.

The principle is to work when and where you want as long as you meet or exceed your KPIs. This may mean planning your day around team meetings. Or working a longer day because you’ll be out of the office for the next week. Overall, your schedule needs to help you achieve our vision and mission and demonstrate our core values. 

At Kadince, work won’t tie you down to one location. You’ll be free to travel or relocate as you get the itch to try somewhere new. Want to spend a month abroad, working from a hotel and exploring the rest of the time? Go ahead. Just make sure that wherever you plan to work has a reliable internet connection of at least 10 Mbps download and 1-2 Mbps upload (as if you would go anywhere without it anyway). And turn on the blurry filter during video calls so we don’t get jealous. We seriously get jealous. One of our teammates recently had zebras running around in the background of a video call during a team meeting. Come to find out he was working from the deck of his hotel at the Animal Kingdom in Disney World. Even though we were jealous, we thought it was pretty cool.

Who You’d Be Working With

We have over 30 team members (which makes us really happy since Kadince was started by two people in their basements). If hired, you’ll probably work with most team members in one way or another. Some of the people you’ll work with most frequently are:

Jared is the CEO and CMO of Kadince (he’s also our current graphic designer, so you’d really be helping him out if you’re hired). Before starting a software company, Jared was a bank marketer. Jared spends a lot of his time thinking of ways to improve the things we do here at Kadince (in fact, he calls it an obsession of his). He loves to mountain bike, fly fish, ski, train dogs, and more. He even has an adorable “office dog” he’s training to become a therapy dog that makes occasional Zoom appearances (ruff). 

Jaidyn is the Digital Marketing and Content Manager, so she’s in charge of all the content we produce. She writes everything for Kadince (including this job description!), which means she’s very particular about grammar, spelling, and all that boring stuff. The weirdest thing about Jaidyn is that she hates chocolate. (Yes, she just called herself weird. Might as well embrace it.) Jaidyn’s favorite part of her job is getting to improve her writing skills and practice all day long. 

Erin is the Marketing Project Manager, so she helps out with a lot of the cool things we do at Kadince! Erin loves to volunteer and serves on several boards in Alabama. If Erin gets a burger, it won’t have a single condiment on it—not even ketchup! She was an extra in New Kids On The Block’s music video “Thankful” AND the movie “Country Strong.” She should really just go be an actress, right? 


Since we’re a remote company, we don’t offer office snacks and ping pong tables. But if you’re a fan of “core benefits” that bring great rewards and peace of mind, you’ll like what we have to offer. Competitive pay, 401(k) matching, generous paid leave, insurance (medical, dental, vision, life, short-term disability), a flex spending account, and profit sharing. Yeah, it’s pretty great... 

And we love to spoil our team. We celebrate big events with you, like birthdays and work anniversaries, so you can expect some pretty fun gifts. We once sent some high-quality lip balm to each team member so we could all play a prank on Scott, our Director of Product. We’re fun like that. And we give every team member the last week of the year off (we like to spread holiday cheer). 

Every year, we go on a super fun retreat as a team. This isn’t your typical conference room and endless meetings shindig. We spend a week getting to know each other and doing fun activities in a cool place. Next year we’ll be at a resort in St. George, Utah (have you seen High School Musical 2?). 

How to Apply 

Applicants who stand out are those who are interested in working for Kadince, not just applying for as many positions as possible or trying to keep unemployment benefits. We’ve seen it all. No kidding, we once had someone ask us in an interview what the name of our company is. Needless to say, we could tell that person wasn’t really passionate about joining our team.

When applying to Kadince, please send us PDFs of your resume and cover letter. The cover letter is your opportunity to tell us why you would be a great fit for the position, but should be no longer than 300 words. Take advantage of this time. Seriously, sell yourself! 

Thank you for your interest in Kadince.  We look forward to reviewing your application. 

Kadince, Inc. is an Equal Employment Opportunity Employer.

Thank You

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