Marketing Director

Marketing · Ogden, Utah
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

About Kadince

Kadince (pronounced cadence) is a fully remote software company founded in 2013. In a nutshell, we build tools to help financial institutions track and manage the good they do in their communities.

Kadince has been profitable for several years (we’re fans of making more than we spend). We’re bootstrapped, which means we don’t have investors. So our owners answer to no one. And they aren’t just giving us commands from their vacation homes waiting to cash their next check. They’re fellow team members and in the trenches with us.

Why We’re Hiring

There are around 10,000 financial institutions in the US. At Kadince, we’re working to help as many of them as possible better manage and track their community involvement efforts. We’ve only scratched the surface.

In the past year and a half we’ve been building our marketing team from the ground up. We have a long history of successful deliverables (Kadince was founded by a couple of marketing professionals after all). Our branding is strong and consistent. Our team is creative and dedicated. However, we need someone to lead and direct the marketing team, marketing research, data, and analysis. We’re looking for someone who can pull the levers and push the buttons based on what the gauges are telling them.

Who We Want to Hire

We’re looking for a marketer who always questions why we do something. A marketer who doesn’t brush the challenge of tracking marketing ROI under the rug and excuses the lack of an ROI as brand awareness.

Are you passionate about marketing? Are you passionate about data or statistics? Do you love to scour through rows and columns of data to find the secret metric that drives success? Are you a Moneyball fan? Do you enjoy the challenge of collecting data? Do you always read the reviews and do your research before you make that big purchase? Have you ever calculated the true cost of cooking your own meals vs getting DoorDash? If you’ve answered yes to most (at least the important ones) of these questions, then you should be getting excited.

As Marketing Director, you would step into a position of influence at Kadince. With that influence comes the responsibility of setting goals and making data-driven decisions.

Our vision, mission, and core values should resonate with you. That’ll be crucial to your success and happiness if you join the Kadince team.

Our Vision and Mission

Our vision and mission aren’t something we hung on the office wall and forgot about. Seriously, we don’t have an office, let alone a wall to hang them on. But our vision, mission, and core values sit on the desks of each of our team members. And we discuss them regularly in our meetings. Your goals (KPIs) will be developed to ensure you’re working to help us achieve our vision and mission.

Our vision and mission are what get us up each morning. They, in addition to our core values, help us make decisions.

Vision - Setting the standard for operating a great software company.

We’re big fans of author Jim Collins and his best-selling book, Good to Great (bonus points if you’ve read it). While there are lots of good software companies out there, we want to be one of the great ones.

The first word of our vision is also significant. To go “high school English class” on you, the present participle “setting” illustrates that we’re not looking to set the standard and then be done, but that the standard is always moving and we’re always chasing it. We continually stop to recognize the awesome things we’ve done and then look for ways to do them even better.

Mission - Building the best community involvement software for financial institutions.

As Jim Collins taught in his Hedgehog Concept (told you we think he’s great—pun intended), great companies need to determine what they can be the best at in the world and focus on that. There are so many things we could solve as a software company, but we’ve found what we think we can be the best in the world at and we stick to it every day.

Our Core Values

Our core values remind us who we are. They also guide us in the decisions we make. They’re listed in order of importance. If we have a question when making a decision about people, for example, we look to the core value above it to make our decision.

  1. Integrity - We’re honest with ourselves and others.
  2. People - We understand that people are the foundation of Kadince and we act accordingly.
  3. Care - We love what we do and do it consistently and intentionally to the best of our abilities.
  4. Remarkability - We provide remarkable experiences to all who come into contact with Kadince.
  5. Growth - We accept yesterday and improve today.

When and Where You’d Work and What You’d Work On

Kadince is a principle-based company, which means we focus on principles, not policies. Since we’re a fully remote company, you’ll speak with Jared Hales, your leader, to determine when and where you’ll work. You’ll also work with him each week, month, quarter, and year to determine your goals (your KPIs or key performance indicators) and what you’ll work on.

The principle is to work when and where you want as long as you meet or exceed your KPIs. This may mean planning your day around team meetings or working a longer day because you’ll be out of the office for the next week. Overall, your schedule needs to help you achieve your KPI’s and our vision and mission, and demonstrate our core values.

As for what you’d work on, the data you help mine will mostly determine that. But it’s likely that you’ll be working on a variety of projects, campaigns, and initiatives. You’ll be managing, coaching, and supporting a talented team. You’ll coordinate your efforts alongside other departments like Sales and Product to achieve overall company goals. You’ll be a thought leader and present ideas and options to the marketing team and senior leadership council.

At Kadince, work won’t tie you down to one location. You’ll be free to travel or relocate as you get the itch to try somewhere new. Want to spend a month abroad, working from a hotel and exploring the rest of the time? Go ahead. Just make sure you have a reliable high-speed internet connection (as if you would go anywhere without it anyway) and turn on the blurry filter during video calls so we don’t get jealous. We seriously get jealous. One of our teammates recently had zebras running around in the background of a video call during a team meeting. Come to find out he was working from the deck of his hotel at the Animal Kingdom in Disney World. Even though we were jealous, we thought it was pretty cool.

Who You’d Be Working With

We have over 30 team members (which makes us really happy since Kadince was started by two people in their basements). If hired, you’ll probably work with each team member in one way or another. Some of the people you’ll work with most frequently are:

Jared is the CEO of Kadince. Before starting a software company, Jared was a bank marketer. Jared spends a lot of his time thinking of ways to improve the things we do here at Kadince (in fact, he calls it an obsession of his). Jared knows that work is a necessary evil and believes that we might as well enjoy it, which is why he does everything he can to make Kadince the best place to work in the world (and it is!). He loves to mountain bike, fly fish, ski, train dogs, and more. He even has an adorable “office dog” he’s training to become a therapy dog that makes occasional Zoom appearances (ruff).

Brendon is the digital marketing manager, which means he wears a lot of different hats, both in his position at Kadince and on his head (especially during Zoom meetings). If he’s not planning webinars or sending cool emails, you can find him crushing it at pickleball or watching American Ninja Warrior (secretly aspiring to one day walk that plank and swing on those rings). Brendon’s biggest flaw is that he thinks he can win his and Jaidyn’s GIF wars in Slack, but he hasn’t succeeded yet! Just don’t underestimate his epic crocheting skills.

Jaidyn is the marketing copywriter, which means she’s very particular about grammar, spelling, and all that boring stuff. She writes everything for Kadince, including this job description! The weirdest thing about Jaidyn is that she hates chocolate. (Yes, she just called herself weird. Might as well embrace it.) Jaidyn’s favorite part of her job is getting to improve her writing skills and practice all day long. And, you know, winning Brendon at GIF wars.


Since we’re a remote company, we don’t offer office snacks and ping pong tables. But if you’re a fan of “core benefits” that bring great rewards and peace of mind, you’ll like what we have to offer. Competitive pay, 401(k) matching, generous paid leave, insurance (medical, dental, vision, life, short-term disability), a flex spending account, and profit sharing. Yeah, it’s pretty great...

And we love to spoil our team. We celebrate big events with you, like birthdays and work anniversaries, so you can expect some pretty fun gifts. We recently sent some high-quality lip balm to each team member so we could all play a prank on Scott, our Director of Product. We’re fun like that. And this year we’re giving every team member the last week of the year off (we like to spread holiday cheer).

Every year, we go on a super fun retreat as a team. This isn’t your typical conference room and endless meetings shindig. We spend about 5 days getting to know each other and doing fun activities in a cool place. Next year we’ll be at a resort in St. George, Utah (have you seen High School Musical 2?). Where will we go next?

How to Apply

Applicants who stand out are those who are interested in working for Kadince, not just applying for as many positions as possible or trying to keep unemployment benefits. We’ve seen it all. No kidding, we once had someone ask us in an interview what the name of our company is. Needless to say, we could tell that person wasn’t really passionate about joining our team.

When applying to Kadince, please send us PDFs of your resume and cover letter. The cover letter is your opportunity to tell us what you can contribute to Kadince, but should be no longer than 300 words. Tell us your ideas and paint a vision for the future. You can even pitch us your title! Take advantage of this time. Seriously, sell yourself!

Thank you for your interest in Kadince. We look forward to reviewing your application.

Kadince, Inc. is an Equal Employment Opportunity Employer.

Thank You

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  • Location
    Ogden, Utah
  • Department
  • Employment Type
  • Minimum Experience